Question
Undertake a situational analysis of today's movie industry, covering such topics as viewer growth / decline, new forces of competition, status of product portfolio and
Undertake a situational analysis of today's movie industry, covering such topics as viewer growth / decline, new forces of competition, status of product portfolio and the players in movie companies.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
