Undertake an analysis of an industry using an FTSE 350 company of your choice as your main firm in that industry.

FTSE 350 Company: HSBC

1. brief summary of its market/ financial position

2. industry structure - characteristics, key players, market structure and market shares

3. apply the SCP framework / porters 5 forces

4. macro issues - changes to the industry

PESTEL Analysis - applied to the focus/case study of the organisation

5. Internal analysis - resources/capabilities (link to VIRO), Explain how these resources have contributed to CA

6. critically analysis evaluation - describe how the resources/capabilities strengthened or weakened the position of the firm, what are the threats opportunities in the firm

7. Conclusion and references

using this structures compare the UK and USA and expand on them