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Undertake and environmental analysis using PESTEL, by surfing the Internet for appropriate information and by using available market research reports, for each of the following
Undertake and environmental analysis using PESTEL, by surfing the Internet for appropriate information and by using available market research reports, for each of the following markets; (PLEASE PICK ONLY ONE OF THE INDUSTRIES, A, B OR C).
a. The automotive market (e.g., You might be BMW, Ford, Toyota, Volvo);
b. The global multiple retail grocery market (e.g., You might be Walmart, Carrefour, Tesco, Wholefoods);
c. The beer industry (you might be InBev, Carlsberg, Heinken, Miller brands or Budwiser);
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