Undertake some outside research (i.e. the library), and using any Word Cloud tool (there are several available free online), create and attach a Word Cloud showing at least seven (7) characteristics or qualities - words that describe the people - associated with members of a target market in Argentina, that would help marketers better understand how to design a marketing mix that would best fit their needs, wants, demands and expectations. In addition, indicate what type of information system or research world be needed in order to gather this type of data. Be sure to provide the citation for the reference you used to obtain this information.