Unendo, a large computer game manufacturer has estimated that the demand function for their game "Call of Duty: WWIII" is as follows:

p = 80 - 0.05q; where p is the price of a game and q is the number of game produced and sold per week. They estimate that their cost function in dollars is

C(q) = 17q + 5000;

where the fixed cost is $5000 and the marginal cost is $17 per game Unendo wishes to maximize the weekly profit of producing and selling the game.

Find the price, p, per game that generates maximum profit. (Round your answer to 2 decimal places, if necessary)