Question
UNESCO has designated many iconic attractions as World Heritage Sites on its World Heritage Listing. The list includes 1,121 properties, of which how many are
UNESCO has designated many iconic attractions as World Heritage Sites on its World Heritage Listing. The list includes 1,121 properties, of which how many are listed as cultural sites?
a.
878
b.
817
c.
854
d.
893
e.
869
Which of the following is identified as being the primary domains of the hospitality sector?
a.
Business, commercial, social
b.
Entrepreneurial, commercial, social
c.
Government, private, commercial
d.
Private, commercial, social
e.
Public, private, social
Strategic options for hospitality businesses focus upon creating market and revenue growth. Which of the following is NOT one of those options?
a.
Consortia
b.
Contract catering
c.
Franchising
d.
Management contracts
e.
Partnerships
Medlik and Ingram (2000) developed five (5) features which impact upon both the (tourism) market and the destination. Which of the following is NOT one of those features?
a.
Location
b.
People
c.
Mix of facilities
d.
Image
e.
Price
Which of the following is NOT considered an operating cost of a large hotel?
a.
Labour
b.
Marketing and administration
c.
Food and beverage
d.
Transport
e.
Energy and maintenance
Mill and Morrison (1985) believe there are a few basic distribution networks options available for a supplier. Which of the following options best represents a limited number of channels being chosen to distribute the product with careful attention paid to mapping onto the supplier's marketing strategy?
a.
Progressive
b.
Inductive
c.
Selective
d.
Inclusive
e.
Exclusive
Which of the following is NOT a role played by intermediaries in a distribution channel?
a.
Acting as a go-between for consumers to receive refunds in the event of cancellation
b.
Transferring risk owned by a supplier, such as a hotel, to a tour operator who purchases their hotel bedstock in bulk
c.
Being a one-stop shop for many products for the consumer
d.
Passing on knowledge and price advantage
e.
Making markets by matching buyers and sellers
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