Unfair practices refer to deceptive, misleading, or unethical actions by businesses that harm consumers. These practices are prohibited under consumer protection laws to ensure fair treatment. Examples include false advertising, bait-and-switch tactics, and aggressive sales techniques. Consumer protection legislation, such as the Australian Consumer Law (ACL), aims to prevent these practices by setting clear rules and penalties for violations. The law empowers consumers to seek redress and holds businesses accountable for their actions, promoting transparency and trust in the marketplace. 100w pls