Uniklot Berhad is a listed manufacturing company currently producing high quality clothing for local Malaysian market. In recent years, with the entrance of several large international companies into Malaysia, Uniklot is facing a tough competitive environment. This condition has worsen when this year, due to unstable economic condition, consumer spending in clothing industry has declined. For the upcoming years, to ensure the companys survival, Uniklots CEO has revised the companys strategy to include focus on cost reduction with the following priorities: Focus on key customers - composed of men and women, 18-40 years of age, with mid-range incomes. Ensure Uniklot offering fashionable and trendy style of clothing Cut the costs of products Amend the current production process to meet these new strategic priorities

Required:

a) Based on the case above, explain the companys new competitive strategy. (3 marks)

b) Identify an appropriate balanced scorecard objective and measures for Uniklot Berhad. Explain ONE (1) objective and TWO (2) measures for each perspective. (12 marks)

c) Link the balanced scorecard objectives identified in (b) using a strategy map. Use arrows to show the causal links between the performance objectives and explain the link. (10 marks)