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Unilever is planning to launch a new product for whitening teeth, would like to investigate the effects of package design and label information on consumers'

Unilever is planning to launch a new product for whitening teeth, would like to

investigate the effects of package design and label information on consumers' perceptions of the

product and their intentions to buy it. You would advise Unilever to use observational research ,

experimentation or a survey? Why, justify your choice.

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