Unilever, the consumer goods giant, has pledged to eliminate coal from its energy usage within five years, and derive all of its energy worldwide solely from renewable sources by 2030. The company will become carbon positive by 2030, through its own use of renewables, and by investing in generating more renewable energy than it needs, selling the surplus on the markets and making it available to local communities in areas where it operates. About 40% of the companys energy use currently comes from green sources. Unilever made the commitment ahead of the crunch UN climate change conference in Paris, which began in November 2015. Paul Polman, Chairman of the company, told the Media the target was do-able, really doable. He cited a new factory in China which is powered by wind and solar energy, and an office in Paris which is carbon positive, contributing green electricity to the power grid. [Source: The Guardian, 27 November 2015]

c. There are four strategies of social responsiveness companies can use. Identify and explain these strategies and determine which strategy is reflected in this case and give your reasons. ( 11 marks)