Uniqlo's Segmentation-Targeting-Positioning (STP) - Possible segments in Romania - Target Audience in Romania- what are the main segments you are planning to attract and why? (Define the target audience characteristics - age, income, habits) - Justify your choice -

Brand Positioning in Romania

Research brand's competitors in Romania of

Perceptual map with the brand and 3 main competitors

Define USPs for the brand in Romina