Unique Pricing Strategy Price is the most important factor that determines quantity demanded for the product. Along with price there are other factors that play an important role in determining demand in the market. Students are required to identify a firm that has adopted unique pricing strategy to create/increase demand in the market and make a following project. Phase 1: Identify a firm which has adopted a pricing strategy that created or increased demand for its products. Phase 2: Get your company/project register with the faculty. Not more than 2 people will be allowed to work on a same company/firm. You can write an email to the faculty and get confirmation. In case of clash on the firm for the project, the student that comes first (date and time of the email will be the record) will be allocated the project. Phase 3: Details of the project

• Brief introduction about the company.
• What product line does it sell?
• What market segment does the firm cater to?
• What is the pricing strategy and why you think it to be unique.

Phase 4: Based on the above details, establish following.

• Was the law of demand functional in the case? Use appropriate graph to support your point.
• What are the factors other than price that work for the company? Use appropriate graph to support your point.
• Did the company use "Differential Pricing"? Do you think that could have been helpful in the given case? Support your point with a strong argument.
• Explain the role of "Elasticity" in the pricing strategy.
• Identify and state to which market structure does the firm belongs to.
• Discribe the characteristics of the market and provide reasoning as to why your firm belongs to the perticular market structure.

Phase 6: Submit as a Power point Presentation/Google Slide. Follow the rubrics to understand grading criteria.Phase 7: OPTIONAL - Students can upload a recorded presentation of the project.