Unit 4: True/False 1. T F The first step in any advertising campaign is to design a display ad. 2. T F One of the greatest influences on the marketing strategy is how much money the owner has to spend on advertising. 3. T F Tenants are rarely influenced by the reputation of the manager or the property. 4. T F Property managers can utilize the efforts of other agents by distributing brochures and advertising pieces emphasizing cooperation. 5. T F Before getting into financial qualifications, the manager should ask how much space the prospect needs. 6. T F It is time and cost effective for the manager to give prospects a key and let them look at the property alone. 7. T F Rental centers are an inexpensive method of showing property to the best advantage. 8. T F To judge the effectiveness of an ad campaign, the manager should keep accurate records of the number of prospects produced by the marketing. 9. T F The strongest influence when choosing a marketing campaign is the type of property to rent. 10. T F There is no need to advertise if the property is all rented