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unit 8 : Reference: Ketchen, D & Short, J. (2012). Strategic Management: Evaluation and Execution. This book is licensed under aCreative Commonsby-nc-sa3.0license . Chapter 8

unit 8 :

Reference: Ketchen, D & Short, J. (2012).Strategic Management: Evaluation and Execution.This book is licensed under aCreative Commonsby-nc-sa3.0license.

Chapter 8

In this question, you will consider the three concentration strategies. Briefly describe each strategy (market penetration, market development, and product development) and then provide a real-world example of each. Your example may come from your personal and professional experiences or may be from research you conducted online.

Notice: Please use the reference plus yours with intext citations.Thank you

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