Unit Learning Outcomes

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.

Empire College London

Assignment Brief BTEC (RQF)

HNC in Business & HND in BUSINESS (Business Management)

Transferable skills and competencies developed

Analytical skills to conduct own analysis to draw conclusions.

Providing information on collation, analysis and interpretation of data.

Creative thinking for presenting information and data in a simplified and informative manner.

Digital skills, using different software applications to visually present information and data concisely.

Communicating effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.

Vocational scenario

Organisation

In your role as a Junior Insights Strategist for PFS Leisure plc., you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment.

The PFS Leisure plc company is looking to expand their distribution channels to include both e-commerce players (for example Google shopping) and physical retailers (for example JD Sports).

To enable the company to make any strategic decisions, they need you to present a business case to the leadership team.

Assignment activity and guidance

Completion of the project will involve a PESTLE analysis to research the sports retail market, develop insights and predict future growth potential in new markets.

The project will also involve a SWOT analysis to determine the company position in the marketplace and the potential opportunities for distribution expansion while minimising risks and threats.

Your presentation will include the findings from an external and an internal audit:

a PESTLE analysis to identify positive and negative impacts of external factors and influences on the sports retail market, including a traffic light chart evaluating level of competition, funding activity, legal complexity and investment opportunity available

a SWOT analysis to explore and explain the organisations internal strengths and weaknesses as a company

critical analysis of both the external and internal factors, to determine whether the organisation should proceed with their expansion plans, presented as conclusions and recommendations.