United Airlines Navigates a social media storm - case study Assignment

a News Translate 2 ipl " Paraphrasing Tool L. Application/profile. Homepage .Cone. Case Study Assignment O Time Left:1:14:48 Alen Thomas Kuruvilla: Attempt 1 Question 1 (40 points) Saved Read the case study in the Hint provided. Answer the following questions: 1. Identify all Stakeholders in the case study. 2. How did the general public respond to United's customer conflicts? 3. What and how were communication modes used by both the public and United Airlines? 4. Write an email to the public which should include the following (3-4 paragraphs): . Describing all events that have occurred with UA . An apology to public stakeholders . Next steps for corrective action to win back the public's trust? Paragraph B UV A / Ev + ... Lato (Recom... 19px EQ C 1. United Airlines Gate agent,2 girl passengers who were barred from boarding a flight, Dr David Dao another passenger who is dragged from the flight, United Airlines Company CEO Oscar Munoz , crew members o the flight, airport security, Brand tracking company called Morning Consult, Flight attendant, woman who reacted in twitter , United Airlin Customers , Airlines passengers, social media and general public are t stakeholders in this case study VP O 9