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UnitedHealth is a company that provides not only health insurance, but has providers and a pharmacy benefits manager working under the name of Optum. What
UnitedHealth is a company that provides not only health insurance, but has providers and a pharmacy benefits manager working under the name of Optum. What is this an example of? Group of answer choices A conglomerate business model A network that's virtually integrated through contracts A vertically integrated network A horizontally integrated network
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Creating Value With Big Data Analytics Making Smarter Marketing Decisions
Authors: Peter Verhoef
1st Edition
1138837970, 9781138837973
