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Universal Car Simlation Harvard Business case. Orlando only- Marketing Management:600 Overall Strategic Considerations:Orlando What pricing strategy did you use as you played the game? Did
Universal Car Simlation Harvard Business case. Orlando only- Marketing Management:600 Overall Strategic Considerations:Orlando What pricing strategy did you use as you played the game? Did you change strategies or maintain the same strategy throughout? If you changed strategy , what caused you to do so? In selecting the objective of your pricing strategy, what were you trying to maximize? (i.e., profit maximization, market share maximization, meet competition, status quo, etc.) Market Demand: Customer Price response function: What differences did you notice between weekday vs. weekend demand? How would you characterize the behavior of each type of customers (business/leisure) response to changes in price? How did you use the observations you made regarding
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