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UNIVERSITY OF NAIROBI UNIVERSITY EXAMINATIONS 2014/2015 (MOMBASA CAMPUS-EVENING) EXAMINATIONS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION DOM 511: OPERATIONS MANAGEMENT PRACTICE DATE: DECEMBER

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UNIVERSITY OF NAIROBI UNIVERSITY EXAMINATIONS 2014/2015 (MOMBASA CAMPUS-EVENING) EXAMINATIONS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION DOM 511: OPERATIONS MANAGEMENT PRACTICE DATE: DECEMBER 15, 20014 TIME: 6.00 PM - 8.00 PM INSTRUCTIONS: 1. This paper contains SIX questions 2. 3. Answer FOUR questions Examiners will reward creativity and use of relevant examples. agement nd Functio Question One a) b) Examine the five strategic performance objectives and clearly explain what they mean for the following operations: a general hospital, an automobile factory a city bus company and a supermarket chain (20 marks) Discuss giving examples the supporting and driving roles of operations (5 marks) management in business strategy Question Two Strategic capacity management experiences principal variables total demand for the product/service offering and the range of different products/service offerings being made available to consumers that need to be managed. These are the four Vs of capacity management. In addition there are two other factors that impact on capacity management that may increase its complexity i.e predictability of demand and the perishability of the output Required: Using a firm of your choice, discuss the four Vs of their business and the concepts of (25 marks) perishability and predictability. : L 1 form of ge

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