Question
University R obtained a mailing list of high school teachers in two neighboring cities and sent a well-produced brochure to these teachers, asking them to
University R obtained a mailing list of high school teachers in two neighboring cities and sent a well-produced brochure to these teachers, asking them to encourage their best students to apply to the university.
From the descriptions of the competitive IMC activity, identify which of the six broad types of promotional mix elements is represented by the description. which is the right answer?
- Direct Marketing
- Personal Selling
- Public Relations
- Advertising
- Interactive Media
- Sales Promotion
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
