Unlike traditional television advertisements, Internet communications are

Group of answer choices

interactive.

reactive.

attractive.

refractive.

Question 244 pts

Kenneth thought the company should promote the new product in foreign markets by having a contest in which the winner would receive a one-year supply of the product. Which type of advertising strategy is Kenneth suggesting?

Group of answer choices

personal selling

pop-up ads

sales promotion

public relations

Question 254 pts

The ability to ship products quickly may mean that

Group of answer choices

expenditures will increase in consumer durables.

companies don't need to rely on the traditional distribution structures.

the process of disintermediation will be slowed down.

new markets will develop more quickly.