Unquestionably, Bill Wirtz had alienated many of the team's fans. How could Rocky and the Blackhawks' new president, Jonn McDonough, rebuild and grow the fan base? 08. Rocky had already used his liquor-business connections to secure sponsorship for the home television broadcasts. How could he convince future potential partners that the Blackhawks represented an attractive marketing opportunity? 09. When Rock too over the team, fewer than twenty front-office staffers worked in marketing, finance, and operations; most sport teams had close to one hundred. How could the Blackhawks attract talented people to work for a barely-respected sport team? 10. Even with two promising rookies, a winning roster of players could not be built immediately; in addition, the Blackhawks' reputation made it hard to attract the league's top players. How could Rocky and his staff attract top athletes in this environment? 11. Why did Rocky increase spending for front-office staff and make capital improvements when the team was facing a liquidity crisis? 12. What leadership qualities did Rocky display after assuming ownership of the Blackhawks?