Unruh Company reports the following results for the month of November: $600,000 Sales (10,000 units) Variable costs Contribution Margin Fixed costs Net income 420,000 180,000 110,000 70,000 Management is considering the following independent courses of action to increase net income. 1. Increase selling price by 6% with no change in total variable costs. 2. Reduce variable costs to 65% of sales. 3. Reduce fixed costs by $20,000. Instructions If maximizing net income is the objective, which is the best course of action? Be sure to show all calculations for each alternative to prove your choice