Unsought products are any products associated with impulse buys at the supermanket checkout counter: products that were once very popular but that have become obsolete becasse they are in the decline stage of their product lle cycle. items within a company's product line that do not perform as well as others in the line. producis that consumers do not yet want or know about but do not initially want. products that people choose to ignore because they find them offensive from a morat or ethical perspective