Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left- hand side of the road in Japan. American car manufacturers could blame their failure to a great degree on too little market attractiveness. poor product quality. incomplete market and product protocol. an insignificant point of difference. not satisfying customer needs on critical factors.

Until 1996, U.S. carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the lefthand side of the road in Japan. American car manufacturers could blame their failure to a great degree on too little market attractiveness. poor product quality. incomplete market and product protocol. an insignificant point of difference. not satisfying customer needs on critical factors