Urban circus is a French startup, created in 2016, with the aim of helping to reduce the number of accidents involving two wheels, thanks to a collection of reflective clothing specially dedicated to urban mobility. Further to two crowdfunding campaigns, Urban circus is developing its business and has an international vision. Put yourself in the shoes of an IP audit lawyer and: 1- Identify which types of creations/informations (in the broadest sense of the term) should be protected by the company through intellectual property rights. 2- Determine which categories of intellectual property are (or should be) used by the company to protect these creations/informations (in the broadest sense of the term) and the company's identity And for more information about this company: https://urban-circus.fr/en