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Urban Ltd specialises in guitars and has three divisions: (1) Electric Guitars, (2) Acoustic Guitars, and (3) Guitar Strings. The following information relates to the

Urban Ltd specialises in guitars and has three divisions: (1) Electric Guitars, (2) Acoustic Guitars, and (3) Guitar Strings.

The following information relates to the three divisions:

Electric Guitars

Acoustic Guitars

Guitar Strings

Sales ($)

1,350,000

660,000

1,050,000

Cost of sales ($)

750,000

300,000

405,000

Other expenses ($)

465,000

270,000

525,000

Investment in division ($)

720,000

300,000

450,000

Urban Ltd has a required rate of return of 15%.

Required

a. Calculate the divisional profit for each division. (1 mark)

b. Calculate the return on investment (ROI) for each division. (1.5 mark)

c. Calculate the residual income (RI) for each division. (1.5 mark)

d. Discuss the performance of each division using the measures calculated above. Is there a standout best performing division? (4 marks)

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