Urban Outfitters

• Write THREE short paragraphs on why you believe this company is the ideal target (target company and analyzing the company - from vision to business model, market, external and internal threats and identifying opportunities - all culminating in recommendations that will help shore up the gaps and setup your company for sustainable competitive advantage. This will be presented in the form of a deck.
• A project plan:
  • How your team should meet and/or communicate as well as how often
  • What type of discovery (research) and team work you believe need to be conducted (high level)
    • Don't forget the library in your planning
  • Your areas of expertise or talents that you bring to the team
  • Given your particular expertise what areas you volunteer to take on