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ure for Chapter 1 , Dr . Jarvis made a clear distinctlon between two terms relevant to describing a product. Match the correct term to
ure for Chapter Dr Jarvis made a clear distinctlon between two terms relevant to describing a product. Match the correct term to its definition: A product characteristic such as the fluoride in toothnaste is called an what the product can do for the customer such as preventing cavities or glving a tive smile is called an
Cholce
Necessity; Desire
ment: Feature
d; Want
Need
Benefit
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