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urgent Question 1 (1 point) When the advertisement budget of SAMTECH amounts to 18,000, and their marketing campaign resulted in a total of 245,000 clicks,
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Question 1 (1 point) When the advertisement budget of SAMTECH amounts to 18,000, and their marketing campaign resulted in a total of 245,000 clicks, what was their CPA, if 1 in every 75 clicks ended up in a sale? Your Answer: Answer units Question 2 (2 points) A Canadian online warehouse offers low cost household and home decor goods, selling exclusively through their Shopify website. They've decided to use Facebook and Instagram for their ad campaign. How much would their ROAS be if they spent 90% of their $26,800 initial budget, which resulted in an annual revenue of $183,800 Your Answer: Answer units Question 3 (1 point) A Canadian online warehouse offers low cost household and home dcor goods, selling exclusively through their Shopify website. They've decided to use Faceboo and Instagram for their ad campaign. What is the value of their CTR if their campaign was displayed 450,000 times on people's devices and 20,200 people actually clicked on that link in the display. Your Answer: Answer units Question 4 (1 point) A Chinese online warehouse offers low cost household and home dcor goods, selling exclusively on their website. They've decided to use Facebook, TikTok, and Instagram for their ad campaign. Assuming the online warehouse webpage link was clicked 90,000 times, what is the value of their webpage bounce rate if 6,250 people landed on their webpage URL, but only 900 of them stayed and further explored their webpage? 2 Your Answer: Answer units Question 5 (1 point) Your company's website offers a few ebooks and useful tools that you provide to potential prospects, only if they fill out a form giving you their email address. Recently your ad/marketing campaign had more than 1,640,000 impressions on certain demographic that you had determined. 4,750 of the people visited your company's website and navigated through its pages, but 1,000 left without doing anything. Others filled out the form to download interesting ebooks. What was your Lead to visitors CR? Your Answer: Answer units Question 6 (1 point) Your boss allocated $22,000 budget to your marketing department for advertisement purposes. Knowing that historically, your website had, in average, a 10% bounce rate, what would be your CPC if 485 people bounced off your website due to set time-out? Your Answer: Answer units Question 7 (1 point) How much budget would you have spent over the entire year If your marketing campaign had a $305 CPA per quarter (every 3 months) and you ended up charging 75 people's credit cards and dispatched the 239 items to their home addresses? Your Answer: Answer units Question 8 (1 point) Every time, you grant your prospect customers an access to a preparatory software that helps them with managing their mortgage, it costs your company $37.00 per lead, in addition to $4350 for Facebook ad. Last month, 600 people filled out a survey on your website. What was your CPL last month? Your Answer: Answer i units Question 9 (1 point) You know that a 4:1 ROAS ratio is ideal for most online marketing campaigns. You also have been mandated to generate a revenue of $80,000 in this fiscal year. How much budget would you have to ask for if your ROAS turns out to be $3.65 for each $1 spent? Your Answer: Answer units Question 10 (1 point) Your boss asks you in her office and inquires about a certain customer of yours, called Michael Johnson! The accounting department had told your boss that Michael will be eventually generating $22,500 of revenue annually for as long as he stays our customer. Michael has been a happy customer over the last 1.5 years, which represents only 48% of a typical customer life with your company. Please calculate the CLV for Michael and report back to your boss. Your Answer: Answer unitsStep by Step Solution
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