Question
U.S. car manufacturer Ford exports Mustangs (a Ford model) to the U.K. Currently, they export 15,000 units, selling each one for 38,000 British pounds (GBP).
|
U.S. car manufacturer Ford exports Mustangs (a Ford model) to the U.K. Currently, they export 15,000 units, selling each one for 38,000 British pounds (GBP). It costs $22,000 to manufacture each Mustang in the U.S. Ford was forecasting an exchange rate of $1.40 per GBP but the actual spot exchange rate today is $1.31 per GBP. Answer the following questions, showing your work:
a) what is Ford's current level of profitability, at the actual spot rate?
b) is the current level of profitability higher or lower than expected?
c) based on your answer to b, what would you recommend Ford do to increase their export profits?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started