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U.S. toy maker Pleasant Co. manufactures and sells the world famous American Girl doll. Pleasant Co. owns the term American Girl as a trademark
U.S. toy maker Pleasant Co. manufactures and sells the world famous "American Girl" doll. Pleasant Co. owns the term "American Girl" as a trademark for use on dolls, doll accessories, and clothing for dolls, adults, and children. (The company creates matching clothing for dolls and humans so American Doll owners can dress to match their dolls.) The "American Girl" trademark is FAMOUS. Without Pleasant Co.'s permission, Riya created a line of girl's clothing and sold the clothing line using the term "American Girl" embroidered as a logo on each clothing item. Riya's "American Girl" clothes were of high quality, and customers really liked Riya's products. (Pleasant Co. agrees that the clothes are of high quality.) However, many of Riya's customers falsely believe that Pleasant Co. manufactured Riya's clothes because the logos look identical. If Pleasant Co. attempts to sue Riya for improper use of the "American Girl" mark, which of the following statements is most correct? Pleasant Co. would likely win a trademark infringement action against Riya; Pleasant Co. would likely win a trademark dilution by BLURRING action against Riya; Pleasant Co. would likely win BOTH a trademark infringement action and a trademark dilution by BLURRING action against Riya; Pleasant Co. WOULD LOSE any attempted trademark infringement or trademark dilution action because Riya is not using the term as a trademark; O Pleasant Co. would likely win BOTH a trademark infringement action AND a trademark dilution by TARNISHMENT action against Riya;
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