Question
US VALS survey =http://www.strategicbusinessinsights.com/vals/presurvey.shtml The purpose of the US VALS survey is to identify the VALS type of the person taking the survey. Action Steps:
US VALS survey =http://www.strategicbusinessinsights.com/vals/presurvey.shtml
The purpose of the US VALS survey is to identify the VALS type of the person taking the survey.
Action Steps:
1. Take the survey
2. Wait for the results (they will not be emailed to you)
3. Write down your main VALS types and secondary type
4. On the main screen, click on "VALS Types" in the right column, to get more detailed information on your own VALS type(s)
5. Do you agree with the results? Do they indicate clearly what kind of consumer you are?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
