Question
Use a couple of relevant and serious competitors of Starbucks and assess their value chain models and the 9 elements of those models. E.g. think
Use a couple of relevant and serious competitors of Starbucks and assess their value chain models and the 9 elements of those models. E.g. think of Coffee Costa in the UK as a key competitor. Study Costa's website.
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
