use a goal more than one time, but you need at least 4 to 5 measurable objectives and provide the strategy for each.

1. Make Phoenix Hospital the preferred hospital in Hanover County by employees and consumers.
2. Make Phoenix Hospital known as the hospital with the most advanced use of technology in the region (including computer and diagnostic technology).
3. Make Phoenix Hospital known as the employer of choice in Hanover County.
4. Make this coming year the most profitable year ever.
5. Ensure Phoenix Hospital meets all accreditation requirements under the latest CMS regulations.

Goal (Select from goals listed above. Goals can be used multiple times)	Objectives/measurable actions (Measurable outcome desired)	Strategies (The "why" of our actions)	Why this strategy is important
Example: Make our model X automobile a sales leader in the country by year X.	Obtain 60 percent of the sales market as compared with model Y as demonstrated in Consumer Reports annual report.	Persuade buyers that model X has the best visual appeal by marketing to the 30- to 40-year-old market with an upscale campaign.	Marketing specific to 30- to 40-year-old demographic increases the sales in age range that has had lower sales in the past last year.
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Cite at least 1 peer-reviewed