Use "Amazon" for the company

Throughout the course we will discuss many aspects of strategic analysis. For your final paper you will apply these principles by conducting your own analysis on a company of your choosing. You will analyze the business environment, the firm and its competitors ultimately culminating in a series of strategic recommendations.

Papers are typically 9 pages double spaced, 12 point font and proper APA formatting. This includes proper citation of all source materials.

Students are highly encouraged to utilize Webster's Writing Resource Center.Links to an external site. They will help with critical aspects such as clarity, flow, grammar and punctuation, citations, and overall construction.

A typical outline is not limited to, but contains the following:

1. Introduction
   1. Short background of the company
   2. Description of businesses/products/services
   3. Current revenue size and financials
   4. Major markets served
   5. Number of employees
   6. Mission and vision of the company
   7. Any other relevant basic information
2. Analysis of industry
   1. PESTEL
   2. Five forces
   3. Intensity of rivalry and key competitors
   4. Strategic groups
3. Internal analysis
   1. Mission/vision/values/goals
   2. Key resources
   3. Core competencies
   4. Sources of competitive advantage
4. Strategic Recommendations
   1. SWOT analysis
   2. Evaluation of strategies
   3. Value chain improvements
   4. Implementation (initiatives, resources needed etc.)
5. Concluding remarks