Use Google analytics to analyze the data to identify patterns and opportunities. Your goal is to recruit the best United States students, measured by GMAT scores, but you are limited to a budget of $100,000. The budget must cover advertising costs, but no Whitman administration costs.

Background: Recruiting Advertising Strategy. The Whitman School of Management launched an Internet recruiting campaign in February 2011, using Google ads and Delta Airlines flight magazine advertisements. An assessment of opportunities and results is now necessary to establish the direction for next year. Use Google Analytics to examine the Whitman Graduate Programs Internet marketing campaigns.

-Identify the key aspects of a United States campaign for next year

a. In which geographic region would you advertise? Which states? Why?

b. What key words would you use? Why?

c. Which days of the week and what time of day would you advertise? Why?