Question
Use Hofstede's country cultural dimensions to analyse potential considerations of an Australian pet food company trying to sell to retailers and businesses in Malaysia.
Use Hofstede's country cultural dimensions to analyse potential considerations of an Australian pet food company trying to sell to retailers and businesses in Malaysia.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
