Use iPhone as a product and fill all of the boxes

Assessing Consumer Decision-Making Process Figure 5-5 Assessing the consumer decision-making process Need Analysis and Conclusions Recognition Who? (roles) Where? (location) When? (time, timing) How? (shopping. behaviour) Why? (key motivator) Behavioural objectives Communication objectives Message options Communication tool. options Information Search Alternative Evaluation Purchase Decision Promotion Postpurchase Evaluation API