Use Johnson& Johnson company for this discussion. Analyze selected aspects of the cost structure and key resource elements of the Business Model Canvas to assess the financial performance of that company: Cost structure looks at the size of the investments needed to run a company's business model. For example, Amazon.com has significant investments in IT equipment, software development, distribution, and warehousing.

What types of key resources would you expect for Amazon.com:

Intellectual-property?

Brand-name recognition?

Cloud capacity to run server networks for commercial storage?

Human capital?

R&D investments?