Question
Use one Attitude Change Theory and other theories to explain Under Armour's ability to market its products by sponsoring up-and-coming athletes Choose 2 : -ATO
Use one Attitude Change Theory and other theories to explain Under Armour's ability to market its products by sponsoring up-and-coming athletes
Choose 2 :
-ATO approach
-Behavioral Influence Approach
-Changing schema-based approach
-Elaboration likelihood approach
-Balance theory approach
-Social judgement theory approach
Which 2 approach would be the easiest to explain/choose and why?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
