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Use one of the 3 Matrix for the Stage 2 - Matching Stage ( choose either one swot matrix / BCG matrix / IE matrix

Use one of the 3 Matrix for the Stage 2- Matching Stage (choose either one swot matrix / BCG matrix / IE matrix)below is the External Factor Evaluation on Citi Bank bhdOpportunitiesWeightRatingWeighted score1New product development0.1130.332Business growth in training0.0910.093Diversifying portfolio0.1010.104Expansion in other countries0.2420.48ThreatsWeightRatingWeighted score1Government regulations0.1440.562Political instability0.1220.243Financial or economic crisis

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