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Use pages 1-9 (attached) in Four Products: Predicting Diffusion (2011) to answer the following questions Questions for Analysis Which of the four innovations discussed in
Use pages 1-9 (attached) in "Four Products: Predicting Diffusion (2011)" to answer the following questions
Questions for Analysis
- Which of the four innovations discussed in the case had/could have the fastest diffusion in the market?
- Identify 3-5 factors that led/might have led to the rapid diffusion of at least one of the four products in a target market.
- Which of the four innovations appealed/or would appeal most to people in the market?
- How quickly did customers adopt/would adopt innovations described in the case and why?
- What are the product characteristics detailed in the case that supported/could support fast adoption?
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