Use Porter's Five Forces Framework to analyze competitive environment of the Australia cinema industry, assess the nature/strength of the competitive pressures and suggest whether collective strength of the five forces (for Hoyts cinemas) will be conductive to good long term profitability. The template below must be used to answer this.

Worksheet template for Porter's 5 Force Analysis (Also called Industry analysis/ analysis of industry's competitive environment)

Industry: Australian Cinema Industry

Threat of new entrants

Factors (affecting the threat of new entrants)	Analysis	Threat Rating of New Entrants (High/ Low/ Medium)
Overall Rating: (LOW or MEDIUM or HIGH)

Bargaining power of suppliers

Factors (affecting the bargaining power of suppliers)	Analysis	Rating of Supplier Power
Overall Rating: (LOW or MEDIUM or HIGH)

Bargaining power of buyers

Factors (affecting the bargaining power of buyers)	Analysis	Rating of Buyer Power
Overall Rating: (LOW or MEDIUM or HIGH)

Intensity of industry rivalry

Factors (affecting the intensity of industry rivalry)	Analysis	Rating of Industry Rivalry
Overall Rating: (LOW or MEDIUM or HIGH)

Threat of substitutes

Factors (affecting substitutes)	Analysis	Threat Rating of Substitutes
Overall Rating: (LOW or MEDIUM or HIGH)
References: