Use Retailing Management book (10th edition) to answer these questions

Ch. 1: Identify the value-creating activities undertaken by retailers. Define vertical integration. What are the four overriding principles of "conscious marketing?" What is your favorite retailer? Why do you like this retailer? What would a competitive retailer have to do to get your patronage? Chapter 2: What is the power perimeter of a supermarket? What merchandise categories are included in the power perimeter? Describe the three tiers of department stores. Which department stores do you frequently shop? Define a category killer. What is service retailing? Why is it important to the future of retailing? What are the differences between service retailing and merchandise retailing? List the major classifications of retail ownership structures, and identify each classification's key characteristics