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Use Roger's five factors to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace. Discuss the innovation you chose in
Use Roger's five factors to discuss how quickly or slowly this innovation is likely to diffuse through the marketplace. Discuss the innovation you chose in terms of all five factors; be sure to indicate for each factor whether this is something that will likely speed up or slow down diffusion. --USE THIS AND APPLY IT TO BOSE FRAMES, SUNGLASSES & HOW IT IS INNOVATIVE. INCLUDE ANY CITATIONS PLEASE a. Perceived relative advantage: b. Compatibility: c. Complexity: d. Ease of Trialability: e. Observability:
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