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Use secondary research about the company and the product to talk about the companys target market, marketing mix and positioning to compare their marketing decisions
Use secondary research about the company and the product to talk about the companys target market, marketing mix and positioning to compare their marketing decisions to your decisions for your product and company. You will be expected to find a minimum of 3 sources. Remember to document your sources using APA referencing style. This will include in-text citations and a reference page. Do not define terms that your instructor will know. Each individual submission should research at minimum three (3) outside sources You can find sources through the library databases and/or current events throughbusiness news and periodicals. Wikipedia is not a source.
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