Use South West Airlines Company as an example of a company that has been dealing with risk and uncertainty within the last six months.

1. Identify risk and identify comprehensive ways to should minimize its negative impacts and address risk while improving profitability.

• Evaluate South West Airlines actions in dealing with risk and uncertainty.
• Offer advice for improving risk management.
• Examine an adverse selection South West Airlines is facing and recommend how it should minimize its negative impact on transactions.
• Determine the ways South West Airlines is dealing with the moral hazard problem and suggest best practices used in the industry to deal with it.
• Identify a principal-agent problem in South West Airlines and evaluate the tools it uses to align incentives and improve profitability.
• Examine the organizational structure of South West Airlines and suggest ways it can be changed to improve the overall profitability.