Use target costing to analyze data (Learning Objective 2) See the Winter Sports Inc. data from S8-2. Assume that Winter Sports' reputation has diminished and other resorts in the vicinity are charging only $65 per lift ticket. Winter Sports has become a priceaker and won't be able to charge more than its competitors At the market price, Winter Sports' managers believe they will till serve 750,000 skiers 58-3 and snowboarders each season. inter Sports can't reduce its costs, what profit will t earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level? Sho your analysis. Assume that Winter Sports has found ways to cut its fixed costs to $30 million. Wha is its new target variable cost per skier/snowboarder? Assume investors want to ea a 15% return on assets. Compare this to the current variable cost per skier/ snowboarder. Comment on your results. 2