Use the 5 Porter Forces, in the cosmetic industry specifically in sephora,

3) Merger and acquisition, what they are and how it happens, and why firms go for it. (Matrix)

4) Make or buy logic using the five forces. We buy a company or we build it from scratch.

5) Competitive advantage (What makes you over-perform your competitors, and is also perceived, somehow, by your buyers and final users).

6) Identify how an industry competes, and signs that can give you information about it. We reviewed study cases as well as in class/videos recalled businesses that you knew existed. Like, cell phones (service and manufacturers), fresh fruit, wine, airlines, pharmaceuticals (do you remember the leukemia treatment around $500,000?), and other small mentions of other industries and businesses.

Please do not use chat gpt because it gives wrong answers.